Inclusive Language Guide
Your POCKET GUIDE to Confident, Inclusive Communication
Language shapes perceptions, builds connections, and opens doors to meaningful collaboration. Yet when it comes to discussing disability, many professionals hesitate out of fear of saying the wrong thing. This hesitation creates barriers that limit authentic representation and inclusion.
Why Language Matters
Recent research from the Valuable 500 reveals that 92% of people with disability believe brands have a duty to ensure accessible and inclusive communications. However, many organisations struggle with confident disability representation:
84%
of people with disability do not feel frequently and appropriately represented in advertising
3 out of 4
believe that authentic storytelling and representation should be a top priority for corporations
$13 Trillion
is the annual spending power of the global disability community
Build Your Confidence
Our Inclusive Language Pocket Guide is designed to help marketing executives, creative leaders, and content producers communicate with confidence. This practical resource provides:
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Clear guidance on person-first vs. identity-first language
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Common terms to avoid and preferred alternatives
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Core principles for respectful communication
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Real-world examples and applications
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Quick reference format for everyday use
Download Your Free Guide
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